COURSE DESCRIPTION
This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors which possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
CAREER OUTCOMES:
- Marketing Manager
- Marketing Team Leader
- Product Manager
- Public Relations Manager
KEY FEATURES
Duration: 8 terms (48 weeks)
Assessment: Assignments
Course fee: $5,600
Study mode: On Campus - 20 hours per week
Nationally recognised, Australian Qualifications Framework standards, CRICOS 094141J
Start date: at the beginning of each term
AMI ENDORSED COURSE
Diploma of Marketing and Communication at Bridge Business College is endorsed by the Australian Marketing Institute, the leading professional associations for marketers in Australia.
AMI Student Membership
Joining a professional association can help launch your career. As a student member, the Institute supports you by opening doors to opportunities, professional development and recognition. Student membership benefits include free monthly seminars, subscription to newsletters, access to the AMI online content library, career opportunities through Marketing Jobs Hub and discounts on training and events.
Students in the early stages of study will find opportunities to network and socialise with other marketing students, get to know the marketing profession and access relevant information to help with assignments and research.
AMI Emerging marketers mentoring program
Emerging Marketers special interest group has been created to cater for marketing students, recent marketing graduates and marketers with less than five years’ experience. Emerging Marketer groups conduct events and networking programs. Getting involved is a great way to meet fellow up-and-coming marketers, increase your competitive advantage and gain leadership experience. Emerging Marketers assists students and recent graduates as they move into the workforce. Through the AMI Mentor Program, entry level marketers can receive career advice and guidance from a senior marketer with valuable marketing experience.
ENTRY REQUIREMENTS
Academic: Have completed all core units in Certificate IV in Marketing and Communication (BSB42415): BSBCMM401 Make a presentation, BSBCRT401 Articulate, present and debate ideas, BSBMGT407 Apply digital solutions to work processes, BSBMKG417 Apply marketing communication across a convergent industry, BSBMKG418 Develop and apply knowledge of marketing communication industry • Completed Year 12 or overseas equivalent
English: Minimum score of IELTS 5.5 or equivalent (please refer to the DIBP website) or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.
MODULES
Module 1 - Market Research Project
In this module, students will learn the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan. Students then apply these techniques into developing a project using project management methodology.
Module 2 – Marketing Trends
This module describes the skills and knowledge required to conduct an analysis of market data in order to interpret future market trends and developments to prepare business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.
Module 3 - Plan Marketing Communication and Media
This module describes the skills and knowledge required to evaluate a range of marketing and media communication options for a media plan. Students compile a marketing communication brief according to their client needs and then design an integrated marketing communication plan.
Module 4 – E-marketing Campaigns
This module describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support direct marketing objectives. Students will develop an action plan, a schedule, costings, a monitoring strategy and evaluation methods.
Module 5 – Create an Advertising Campaign
This module describes the skills and knowledge required to develop an advertising campaign. Based on the advertising brief, students define the campaign objectives, prepare the advertising budget and schedule the media plan. Students prepare artwork for print media advertisements as well as radio, TV, cinema, internet and other e-marketing options….get your creative on.
Module 6 – Effective Social Media Strategy
This module describes the skills and knowledge required to engage your target audience on social media. Students will analyse the characteristics and online habits of the target audience which includes the types of devices and platforms they use. From this analyse students then develop media content and a strategy by selecting the most suitable media platforms to engage their audience. Students also develop their understanding of media metrics to measure the effectiveness of the marketing activities undertaken.
