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Certificate IV in Marketing and Communication BSB42415



Course details main image CIV MrtC

The Certificate IV in Marketing and Communications will introduce students to the world of digital marketing. This program will equip enterprising entrepreneurs with the skills required to set up and run a successful online business. Students looking for a career in the corporate sector will receive a solid foundation to successfully apply for entry level positions in the digital marketing and communications industry.


  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer


Duration: 8 terms (48 weeks)

Assessment: Assignments

Course fee: $5,600

Study mode: On Campus - 20 hours per week

Nationally recognised, Australian Qualifications Framework standards, CRICOS 094138D

Start date: at the beginning of each term


Completed Year 11 or overseas equivalent

English: Minimum score of IELTS 5.5 or equivalent (please refer to the DIBP website) or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.


Module 1 - Introduction to the Marketing and Communication Industry

Marketing and Communications has changed dramatically, enabled by technology and social media tools, the Advertising, Public Relations and Marketing industries have ceased being separate and have come together (converged) to become the Marketing and Communications industry. This module looks at the industry and the employment opportunities and future trends.

Module 2 – Brainstorm and Create Ideas

In this module students are provided with a scenario where they must provide a digital solution to a workplace problem. After applying some brainstorming methods, students present a workplace proposition. In this module students will also use graphical software to create digital files for storage.

Module 3 - Product Knowledge

This module will provide students with the knowledge to start their own e-business. Students search the internet for marketing opportunities to buy and sell in an e-business environment such as Amazon or Gumtree. While searching, students identify product purpose, key features, strengths and weaknesses. Students will also consider their market and their buyer profile.

Module 4 – Public Relations

This module will provide students with the skills and knowledge required to develop and conduct a public relations campaign and be aware of the methods used to evaluate its effectiveness. Students will Identify and agree upon communication objectives and messages and even design and write communication documents.

Module 5 – Customer Service Strategies

Students will be required to advise, carry out and evaluate customer service strategies. Students will learn how to assess customer needs, identify potential obstacles to service delivery and develop options for improved service. Students will also learn how to implement these strategies within the workplace.

Module 6 – Media Buying

Students undertake research into the various advertising media options available and critique the strengths and weaknesses of each. Students will then    prepare a media schedule, a budget, book advertising time and space, and lodge advertisements. The schedule will include the distribution the number, size/length and placement/timing of all advertising collateral.

Module 7 – Promotional Activities

In this module students will learn basic marketing and promotional activities. It is a foundation module covering general and basic marketing and promotional activities. Students will engage in activities where they are required to profile a target market or market segments, analyse consumer behaviour in accordance with a marketing plan and to develop market positioning strategies.

Module 8 – Workplace Relationships

This is a lesson in leadership, this module defines the skills knowledge and outcomes required to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and forming the bridge between the management of the organisation and team members. Students are made aware of social and ethical business standards and their use in building and maintaining effective relationships.
What You Get

  • Engaging Lessons
  • Project Based Learning
  • Flexible Timetable