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Writing for Digital Media

Writing for a specific audience has always been important. Today, being able to write to maximise the effectiveness of a specific digital media is equally important whether you are social media guru or a lowly noob.

Website copy, Twitter tweets, YouTube scripts, eDMs, blogs and podcasts all require different, yet complementary writing styles. Learn how to craft a business’s core messaging and how to repurpose or reinvent it for all forms of digital media.

With practical instruction, handy tips and flexible templates, you will learn how to create compelling content that is on brand, on target and on time.

Whether you want to write to communicate, inform, engage or sell in the digital world, Bridge’s new ‘Writing for Digital Media’ workshop is for you.

The BBC Media workshop will be running over the next three terms and cover the following content: see student services for class times and location.

Media Workshop Program

  1. Overview
  • The digital media ecosystem
    • Different media for different purposes
    • Playing to strengths and working around limitations
  • Quality writing as a digital differentiator
  • Matching your writing style to each media and to each audience
  • Ensuring brand consistency across digital media
  • Building a writing style guide
  1. Writing for content
  • Websites
    • Tips for writing for websites
    • Planning and structuring your web copy
    • Keeping your web copy fresh
  • YouTube
    • Writing for YouTube
    • Planning and structuring your YouTube video (including storyboarding)
    • Shooting your YouTube video
  • Podcasts
    • Tips for writing Podcasts
    • Coming up with ideas and filling you PodCast calendar
    • Planning and structuring your Podcast
    • Producing and publishing your Podcast
  1. Writing for communication
  • Blogs
    • Tips for writing blogs
    • Coming up with ideas and filling you editorial calendar
    • Planning and structuring your blog
  • Twitter
    • Tips for writing tweets
    • Using tweets to promote other digital content
    • Using tweets to promote events and break news
  1. Writing for engagement and community
  • Facebook
    • Tips for writing Facebook pages
    • Tips for commenting and responding to comments
    • Using Facebook to link to other digital content
  1. Writing for marketing
  • eDM
    • Writing direct offers in the digital age
    • Driving readers to landing pages to build interaction
  • Online advertising
    • Tips for writing ads in a small space
  • Google AdWords
    • Driving searchers to your website
  • Landing pages
    • Developing dedicated campaign pages that turns your digital marketing into sales
  1. Writing for networking
  • LinkedIn
    • More than an online resume
      • Profile
      • Positioning your work history
      • Promoting your key achievements
    • Being professional
    • Standing out from the crowd and building a profile
    • Writing endorsements

 

Mark Franich – Your workshop trainer

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