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BSB60215 Advanced Diploma of Business


BSB60215
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COURSE DESCRIPTION

bridge bc-advanced diploma-business

This qualification reflects the role of individuals with significant expertise in either specialised or broad areas of skills and knowledge who are seeking to further develop expertise across a range of business functions. The qualification is suited to the needs of individuals who possess significant theoretical business skills and knowledge that they like to develop in order to create further educational or employment opportunities.

CAREER OUTCOMES:

  • Senior Executive
  • Senior Administrator

KEY FEATURES

Duration: 12 terms (72 weeks)

Assessment: Assignments

Course fee: $8,400

Study mode: On Campus - 20 hours per week

Nationally recognised, Australian Qualifications Framework standards, CRICOS 087462F

Start date: at the beginning of each term

ENTRY REQUIREMENTS

Academic (preferred): • Diploma of Business or Other relevant qualification • Completed Year 10 or overseas equivalent

English: Minimum score of IELTS 5.5 or equivalent (please refer to the DIBP website) or an English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.

MODULES

Module 1 - HR Strategic Planning

In advanced economies the delivery of services is overtaking the role of manufacturing and primary industry activities. The management of talented people is key. In this module students will learn the skills and knowledge required to develop, implement and maintain a strategic approach to managing human resources, ensuring that the organisation has the structure and staff to meet current and future business objectives.

Module 2 – Organisational Change

The world is constantly changing, organisations must develop the skills to be aware of the changing world and how they affect business operations. In this module students will learn the skills and knowledge required to understand change requirements and opportunities; and to develop, implement and evaluate change management strategies.

Module 3 – Organisation Development

Organisations must continue to develop to remain viable. Students will learn the skills and knowledge required to contribute to the creation of an organisation development plan which ensures that the organisation will become more effective over time in achieving its goals. Students will also learn theories of organisational behaviour and aspects of organisation culture.

Module 4 – Manage the Marketing Process

Students will learn to strategically manage the marketing process and marketing personnel within an organisation. This includes integration of marketing, promotional and sales activities as well as monitoring results against marketing objectives. Students will also learn about allocating roles, responsibilities and accountabilities of staff and contractors involved in the marketing effort.

Module 5 – Develop and Implement a Business Plan

A plan is like a map and without a plan you may get lost. This module describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan. Students will develop their understanding of the business vision, mission, values, objectives, goals, competitors, financial targets, management arrangements, marketing approaches and strategic, business and operational plans.

Module 6 - Develop a Marketing Plan

Students will learn to research, develop and present a marketing plan for an organisation. Students will also develop the strategies that underpin the plan as well as the detailed tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible.

Module 7 – Manage Market Research

This module describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation. This module includes the principles of market research, starting with the development of a hypothesis, collecting data using qualitative and quantitative methods, data processing, data analysis and finally presenting a report on research findings.

Module 8 – Organisational Leadership

Students will learn the skills and knowledge required to demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this module. Students will debate and discuss a leader’s role in inspiring and motivating others to achieve organisational goals and to model professionalism in their organisation and industry. Leadership is seen in the context of the organisational mission.

Module 9 – Execute an Advertising Campaign

This module describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementing strategy, negotiating media contracts and monitoring the campaign. Students will analyse the creative brief, confirm the media plan, and finally execute the plan.

Module 10 – Develop an Advertising Campaign

This module describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling. Students will also learn the principles of effective advertising.

Module 11 – Evaluate Campaign Effectiveness

This module describes the skills and knowledge required to develop and implement a campaign evaluation strategy to determine whether advertising objectives have been achieved. The evaluation will include all elements of the advertising campaign such as copy content, creative execution and effectiveness of the finished advertisement.

Module 12 – Manage Advertising Production

This module describes the skills and knowledge required to manage the advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.
What You Get

  • Engaging Lessons
  • Project Based Learning
  • Flexible Timetable

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We have eight intake dates every year. Make sure you fill out the enrolment form and start your enrolment procedure.

HURRY UP! NEXT INTAKE DATE

08 January 2018

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