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Advanced Diploma of Marketing and Communication


BSB61315
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COURSE DESCRIPTION

Marketing-Advanced Diploma

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgments using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

CAREER OUTCOMES:

  • Marketing Director
  • Marketing Strategist
  • National, Regional or Global Marketing Manager

KEY FEATURES

Duration: 12 terms (72 weeks)

Assessment: Assignments

Course fee: $8,400

Study mode: On Campus - 20 hours per week

Nationally recognised, Australian Qualifications Framework standards, CRICOS 01107C

Start date: at the beginning of each term

ENTRY REQUIRMENTS

Academic: • Completed all core units in Diploma of Marketing and Communication (BSB52415) • Completed Year 12 or overseas equivalent

English: • Minimum score 5.5 or equivalent • English proficiency or intermediate level • Above from any NEAS accredited ELICOS

MODULES

Module 1 - Manage Marketing Process

This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation. Students will learn the requirements to prepare market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.

Module 2 – Develop Organisational Marketing Objectives

This unit describes the skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.

Module 3 – Develop a Marketing Plan

Students will learn to research, develop and present a marketing plan for an organisation. Students will also develop the strategies that underpin the plan as well as set the budget and timelines. Students will then detail the tactics required to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible.

Module 4 – Strategic Plans

This unit describes the skills and knowledge required to establish the strategic direction of the organisation, this subject also explains how to sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of commercial markets, a capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies.

Module 5 – Develop and Implement a Business Plan

This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan. The plan includes the business vision, mission, values, objectives, goals, competitors, financial targets, management arrangements, marketing approaches and strategic, business and operational plans.

Module 6 - Evaluate International Marketing Opportunities

Students will learn the skills and knowledge required to evaluate the international business environment in search of international marketing opportunities and at the same time identify market factors, risks, and the viability of the opportunity.

Module 7 – Manage Risk

Managing risk is critical for businesses to effectively cope with unforeseen disasters. This process allows for businesses to proceed with more confidence. This unit describes skills and knowledge required to manage risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting. Establish risk context, identify risks, analyse those risks and then select and implement treatments for the risks identified..

Module 8 – Manage Market Research

In this module students will learn the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components. Students will also plan a market research project by defining market research objectives, identifying data gathering approaches and developing a market research plan.
What You Get

  • Engaging Lessons
  • Project Based Learning
  • Flexible Timetable

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We have eight intake dates every year. Make sure you fill out the enrolment form and start your enrolment procedure.

HURRY UP! NEXT INTAKE DATE

26 June 2017

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